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Email marketing is becoming more and more popular, especially over direct mail marketing. Why? Because it is inexpensive, has an immediate delivery, allows consumers to respond right away, and in our fast faced world people are checking their email multiple times a day. As a...

As marketing continues to be more and more competitive, especially digital advertising, the growing trend of personalization is helping businesses generate leads. If you are a business that has a very specific target audience, you can use design techniques to attract the consumers that are...